10 Jul Using live events as a business growth strategy with Christine Corcoran
We often treat networking as an optional extra, something we do only when we have spare time or want a day out of the office. We scroll through social media, battling algorithms and trying to stand out among automated noise, while completely ignoring the fastest way to build trust: putting ourselves in the same room as our ideal clients. It is easy to hide behind a laptop screen and assume our low-ticket digital offers will magically scale our revenue, but real business growth requires a much higher level of proximity.
In this episode, high-ticket sales strategist and mindset master coach Christine Corcoran unpacks how to step out of the digital scroll and use live events as a primary lever for growth. Christine shares her journey from corporate sales development to studying neuroscience, revealing why great business strategies fail if your subconscious mind is still running on a scarcity mindset. She explains how your business acts as an objective mirror, reflecting your deepest money blocks and fears about worthiness right back at you.
We dive into the mechanics of pricing services properly, the reality of underpricing, and why creating or attending events is a powerful sales strategy rather than just an expensive line item. Whether you want to overcome imposter syndrome when walking into big networking rooms or you are ready to launch your very first workshop, this conversation gives you the exact blueprint to back yourself and step into higher ticket sales.
What you’ll learn in this episode
- How Christine transitioned from corporate business development to neuroscience after realising clients failed to execute strategies due to internal mindset blocks.
- The reason your business functions as an objective mirror for your insecurities, identity beliefs, and childhood money patterns.
- How to use the grocery bill test to define whether your offering qualifies as high ticket and why you must stop pricing from your own financial threshold.
- The specific change work modalities used to rewire limiting beliefs, including neuro-linguistic programming, hypnosis, and behaviour tools.
- Why evaluating your current network is necessary to ensure you are surrounding yourself with expanders who challenge what you believe is possible.
- The true origin of the Unstoppable Women event and how it addresses tall poppy syndrome and the lack mindset in Australia.
- Actionable networking strategies for introverts, including the pre-connect checkbox system to avoid walking into rooms alone.
- How to turn casual event connections into high-ticket clients by prioritising relationship building over immediate sales pitching.
- Common event launch mistakes, from using vague names that cause prospects to scroll past, to wasting budget on pretty inclusions instead of tangible outcomes.
- How to manage your mindset when ticket sales are slow during the final weeks of a promotional campaign.
- Designing a tiered ticket pricing strategy that supports your venue payment schedule and cash flow requirements.
Links + Resources
14 Day Free HighLevel Trial:
https://www.gohighlevel.com/main-page?fp_ref=empowerhouse
Visit my website:
https://empowerhouseonline.com
Sign up for my Vision Masterclass:
https://app.empowerhouseonline.com/vision-masterclass
Start your free two-week trial of HighLevel:
https://www.gohighlevel.com/109776b2?fp_ref=empower-house
Connect with me on Instagram:
@empower.house
@thebrunchclubevents
Connect with Christine Corcoran: https://christinecorcoran.com.au
Follow Christine on Instagram: @christinecorcoran_coach
Grab Tickets to Unstoppable Women: https://unstoppablewomen.au
Follow Unstoppable Women on Instagram: @unstoppablewomen.au
Empower House Podcast
The podcast where we’re talking business, entrepreneurship, habits, mindset, and sharing real life stories. I’ve been hosting my networking event the Brunch Club, featuring incredible speakers for 7 years, now I’m bringing the Brunch Club experience (and more) to your ears.
Come and join the community, find us on Instagram @empower.house
Hosted by Lauren Bryant, multi-award winning small business specialist, founder of Empower House, and The Brunch Club events, Business Club mentor, twin mum, and coffee enthusiast.