We are told constantly that to scale a business, we have to keep up with every single piece of new technology or risk getting left entirely behind. Social media feeds are completely flooded with self-proclaimed gurus shouting about the latest software, new tools, and complex...

When it comes to running a business, it’s easy to get trapped in the absolute chaos of vanity metrics. We see the flash on social media, the $10K, $20K, and $50K months, but no one talks about the exhausting reality of being profitable on paper...