03 Jul Using AI to Scale Your Business with Amber Hills
We are told constantly that to scale a business, we have to keep up with every single piece of new technology or risk getting left entirely behind. Social media feeds are completely flooded with self-proclaimed gurus shouting about the latest software, new tools, and complex systems. It creates an overwhelming amount of noise that leaves most business owners feeling completely frozen, exhausted, and stuck in a state of tech-induced chaos. We end up collecting monthly subscriptions like badges of honor, automating things that are fundamentally broken, and burning ourselves out trying to manage the very tools that were supposed to give us our time back.
In this episode, we are cutting through the shiny-object distraction to look at what it actually means to integrate smart technology into your business without losing your mind or your humanity. We are joined by Amber Hills, a two-time founder, AI agency owner, former psychologist, and twin mum. Amber has helped Australian businesses scale to more than $40 million in revenue, personally driving $25 million in sales through a powerhouse combination of sales psychology, operational strategy, and intentional business system design.
We talk about the massive shift from clinical psychology into coding and advanced artificial intelligence, why your automation will completely fail if your basic processes are messy, and how to use voice notes and data to build an operating system that reflects your exact brand voice. Amber shares an unfiltered look at why you need to aggressively audit your current tech subscriptions, how to introduce smart systems to your clients using genuine storytelling, and how she balances building cutting-edge software with raising twins.
What you’ll learn in this episode
- The Psychology-to-AI Pivot: How Amber transitioned from working as a psychologist to analyzing business data, spotting operational bottlenecks, and writing code.
- Automating Broken Processes: Why automating an operation that does not already have solid data or clean feedback loops will cause your automated systems to go completely rogue.
- The Concept of the AI Operating System: What a true second brain looks like for a business, and why a custom framework is required to scale from six to seven figures without creating major bottlenecks.
- Priming Your Clients for Tech: How to use strategic sales psychology and positive, reinforcing storytelling to introduce automated elements to your clients without sacrificing the human connection they crave.
- The Subscription Mindset Shift: Why you need to break the habit of maintaining permanent software subscriptions and learn to ruthlessly unsubscribe from tools when you aren’t actively utilizing their tokens.
- Reverse-Engineering the Client Experience: A look at how Amber stripped back a voice-tech business model, shifted the target audience from a long-nurture pipeline to high-intent service providers like plumbers and removalists, and achieved immediate scalability.
- Cutting Through the Tech Noise to Avoid Burnout: Why trying to automate everything overnight is a fast track to exhaustion, and how focusing on a single, isolated bottleneck protects your long-term wellbeing.
Links + Resources
14 Day Free HighLevel Trial:
https://www.gohighlevel.com/main-page?fp_ref=empowerhouse
Visit my website:
https://empowerhouseonline.com
Sign up for my Vision Masterclass:
https://app.empowerhouseonline.com/vision-masterclass
Start your free two-week trial of HighLevel:
https://www.gohighlevel.com/109776b2?fp_ref=empower-house
Connect with me on Instagram:
@empower.house
@thebrunchclubevents
Connect with Amber Hills on Instagram: @amberhills.ai
Visit Amber’s Website: aiautomationaustralia.online
Empower House Podcast
The podcast where we’re talking business, entrepreneurship, habits, mindset, and sharing real life stories. I’ve been hosting my networking event the Brunch Club, featuring incredible speakers for 7 years, now I’m bringing the Brunch Club experience (and more) to your ears.
Come and join the community, find us on Instagram @empower.house
Hosted by Lauren Bryant, multi-award winning small business specialist, founder of Empower House, and The Brunch Club events, Business Club mentor, twin mum, and coffee enthusiast.