15 Aug Why customer experience will make or break your business
In this episode, I’m breaking down why customer experience isn’t just “nice to have” — it’s the difference between a business that struggles and one that thrives.
We’re talking loyalty, word-of-mouth marketing, premium pricing, and how personal connection can set you apart in even the most crowded markets. I’m also sharing real examples from my own business (and a few favourite brands) to show you how small, intentional touches can completely transform your customer experience.
And here’s the thing — customer complaints aren’t the enemy. They’re an opportunity to listen, improve, and protect your brand for the long run.
We cover:
– Why customer experience drives loyalty (and keeps your marketing costs down)
– How to build a community that markets your business for you
– The role of personal involvement in making your business stand out
– Why clear promises and emotional connection build trust
– How exceptional experiences justify premium pricing
– Turning customer complaints into opportunities for growth
– The difference between difficult clients and valued feedback
– Real examples of businesses nailing customer experience
Links + Resources
Visit my website:
https://empowerhouseonline.com
Sign up for my Vision Masterclass:
https://app.empowerhouseonline.com/vision-masterclass
Start your free two-week trial of HighLevel:
https://www.gohighlevel.com/109776b2?fp_ref=empower-house
Connect with me on Instagram:
@empower.house
@thebrunchclubevents
Nutra Organics – Collagen & Super Greens + Super Reds
https://nutraorganics.com.au/collections/superfood-blends?perPage=14
The Brooklyn Wine & Tapas
Hair Candy
Empower House Podcast
The podcast where we’re talking business, entrepreneurship, habits, mindset, and sharing real life stories. I’ve been hosting my networking event the Brunch Club, featuring incredible speakers for 7 years, now I’m bringing the Brunch Club experience (and more) to your ears.
Come and join the community, find us on Instagram @empower.house
Hosted by Lauren Bryant, multi-award winning small business specialist, founder of Empower House, and The Brunch Club events, Business Club mentor, twin mum, and coffee enthusiast.