12 Jan Make it easy for people to spend money with you
In this short and practical episode of the Empower House Podcast, I’m diving into a conversation I keep having with my clients and inside my mastermind — how to make it as easy as possible for people to spend money with you.
This episode is all about simplification. I walk you through how to audit your social media, website, emails, landing pages, and overall customer journey to remove friction and unnecessary steps. Because when things are too complicated, people don’t convert — they move on to someone who’s easier to buy from.
If you want more ease, more freedom, and more aligned clients in your business, this episode will help you simplify, systemise, and create a clear path for people to say yes.
What you’ll learn in this episode:
- Why simplifying your customer journey saves time and creates freedom.
- How to audit your social media links from an ideal client’s perspective.
- Why fewer offers convert better than too many options.
- How to structure your offer suite clearly (lead magnet, low-ticket, higher-ticket).
- Where your links should live across short-form and long-form content.
- How to optimise your website so people don’t have to hunt for your offers.
- Why email is still powerful — and what should be included in every email.
- How to remove friction from landing pages and booking forms.
I want you to actually action this one. Block out time in your calendar, go through your customer journey with a fine-tooth comb, and simplify wherever you can. Then come and find me on Instagram and tell me what you’ve cleaned up.
Links + Resources
Visit my website:
https://empowerhouseonline.com
Sign up for my Vision Masterclass:
https://app.empowerhouseonline.com/vision-masterclass
Start your free two-week trial of HighLevel:
https://www.gohighlevel.com/109776b2?fp_ref=empower-house
Connect with me on Instagram:
@empower.house
@thebrunchclubevents
Empower House Podcast
The podcast where we’re talking business, entrepreneurship, habits, mindset, and sharing real life stories. I’ve been hosting my networking event the Brunch Club, featuring incredible speakers for 7 years, now I’m bringing the Brunch Club experience (and more) to your ears.
Come and join the community, find us on Instagram @empower.house
Hosted by Lauren Bryant, multi-award winning small business specialist, founder of Empower House, and The Brunch Club events, Business Club mentor, twin mum, and coffee enthusiast.